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Amer Sports, parent company to Wilson Golf reported its second quarter operating results to shareholders last week. The diversified Finnish company said its golf sales were down 19% in the quarter coming in at 22 million Euros versus the 27.2 million it had in 2008. Year-to-date sales are down 18% over a year ago at the same time, 41.7 million euros versus 50.6 million. The golf division represents 15% of total sales for Amer, which stood at 278.6 million.
Amer reported net sales in golf declined by 29% in the Americas, EMEA 9% and Asia Pacific by 20%. Based upon market data, it told the investment community golf has suffered more from changes in consumer behavior than the other categories in its Ball Sports category. It also referenced the golf industry aggressive reaction to the recession with new pricing and promotions, which has impacted its business.