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Nike Golf has made an interesting business decision. The company announced late last week that it is making available in limit quantities to consumers online it’s yet to be released Method putter. Starting at 12:01 p.m. EST on until November 30, 2009 (or while the limited quantities are in stock, the company said) the product will be available at
Here is what the early adopter who must have it can expect with the special limited edition Method putter:
• Each putter will be carved with two initials or numerals provided by the consumer.
• Each putter will be made to the desired specifications of the consumer, including lie angle and putter length.
• The consumer will get special one-on-one attention from Nike’s Concierge including regular communication with a status report on development of their putter.
• The order will be shipped within three-weeks.
• The consumer will also receive a certificate signed by Tom Stites, Nike Golf’s Director of Club Creation, who personally built the putter to the specifications ordered.
The timing of this promotion, however, is a bit curious. Its more than likely only consumers in only the Sun Belt region throughout the country may have an appetite for this. Meanwhile, it remains to be seen whether retailers are happy or disgruntled with being excluded from this business opportunity...