Subscribe
Font Size
Join our Mailing List
DailyPulse
Home FOLLOW THE MONEY:

It would appear the corporate dollars are no longer shy with regard to being affiliated with the PGA Tour. Fair to say they never were, however there was a point where it appeared there was room for pause on the topic that is until recently. Farmers and McGladrey have hopped on board and now another has taken flight.
The Arnold Palmer Invitational Presented by MasterCard, held March 22-28 at Arnold Palmer’s Bay Hill Club & Lodge, announced value airline JetBlue Airways as a sponsor. It is now the official airline partner of the tournament and the preferred airline partner of the Arnold Palmer Medical Center, Arnold Palmer’s Bay Hill Club & Lodge and its business travel purchases and guests through 2011.
JetBlue is also the title sponsor of one of the tournament’s annual fundraising programs, Birdies for Babies delivered by JetBlue. The airline said it will match the total funds raised and also award one of the grand prizes for the fundraiser — a package of two roundtrip flights to any of JetBlue’s 60 domestic and international destinations.
“By aligning our brand and our culture with these great partners and Arnold Palmer, in particular, we hope to inspire fun and friendly competition while giving back to the communities we serve,” said Dave Barger, CEO of JetBlue Airways. "Mr. Palmer’s personal commitment to the well being of so many through his charities is inspiring, and something we look forward to being a part of for years to come.” 
JetBlue will also donate complimentary flights to the Arnold Palmer Medical Center, which will allow the hospitals to help patients and their families with their travel needs when appropriate. “We couldn’t have asked for a better company to align the tournament with,” said Scott Wellington, Arnold Palmer Invitational Presented by MasterCard tournament director.