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First it was Avatar. Now it’s Augusta National that want to see fans sporting goofy glasses. Augusta National Golf Club and Masters Tournament Chairman Billy Payne announced today that the 2010 Masters would be produced and broadcast live in 3D. Multiple 3D cameras will be placed strategically throughout the course resulting in perspectives never before seen of Augusta National.
In a first in sports broadcasting, the 3D production, which will primarily focus on the second nine, will be distributed live to those in the United States with 3D-capable television sets and 3D-capable computers.
“Innovation has always been part of Masters tradition,” said Payne. “Utilizing this technology marks another important milestone in allowing our at-home patrons to better experience the beauty of our course and excitement of our Tournament. We consider ourselves fortunate to be a leader in providing this technology, thanks in large part to our valuable partners who share in our commitment to deliver a meaningful and memorable viewing experience.”
Sony Electronics will support the effort as a sponsor of the 3D telecast, while Comcast will join in the production effort and provide the distribution channels necessary to deliver the content free to its households throughout the United States. Additionally, Comcast and IBM, the Tournament’s technology partner, will combine efforts to offer the 3D feed via 
Two hours of live afternoon 3D coverage will be available each day beginning during Wednesday’s Par 3 Contest on April 7 and continuing throughout the four Tournament rounds, Thursday, April 8 – Sunday, April 11.