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Home WHAT WILL PHIL DO NEXT?

Golf is about to get exciting as fans look forward to the first major championship, The Masters. While its still about a month away, it’s already on the minds of players as they prepare for the annual visit to Augusta. One retailer is offering fans a chance to win free golf clubs, if the current odds on favorite, Phil Mickelson captures a third green jacket.
Golfsmith International Holdings, Inc. (NASDAQ:GOLF) is teaming with Callaway Golf (NYSE: ELY) to give golfers an opportunity to get new drivers, free of charge, if Mickelson is victorious this April in Augusta. “We’re kicking off the season with the first major of the year and the best player in the field,” said Marty Hanaka, president and CEO of Golfsmith. “Callaway’s new drivers are better than ever before. There is pent up demand from golfers for new clubs, and with this promotion exclusively at Golfsmith, it’s a great way to inspire golfers everywhere to root for Phil at this year’s Masters.”
Starting today and ending April 7, golfers who purchase one of three new Callaway drivers – the Diablo Edge, FT-Tour or FT-iZ – at any Golfsmith store across the country will have the purchase price of their Callaway driver fully refunded by Golfsmith, if Lefty wins the Masters.
Golfsmith estimates thousands of people will take advantage of the promotion, which is available through more than seventy stores from coast to coast. This isn’t the first time Golfsmith has offered this type of promotion to consumers and it believes it has found a way to improve by partnering with Callaway and specifically a two-time owner of a green jacket.
“Last year with Sergio at the Masters went well and we wanted to build on it,” said Matt Corey, SVP - Marketing & Business Development at Golfsmith. “It provided a really healthy sales momentum for us and partnering with Callaway Golf and Phil Mickelson, the odds on favorite to win this year we think it’s going to be even better. The Masters is the most watched event by golfers by a wide margin and we believe this opportunity will generate a lot of interest for those who are thinking of buying a new driver that may not be brand loyal. Or for those who are thinking of a Callaway driver this year, why buy from someone else when it could be free?” he added.
Golfsmith recently introduced a Custom Fit Play Better Guarantee program, which golfers can also incorporate along with the Masters promotion with Mickelson. “For anyone sitting on the fence about getting a new driver, between our Play Better guarantee and the opportunity that it could be free, we think this offer will be too tough to pass up. We expect it will be bigger and bolder than it was last year,” Corey added.
Meanwhile, there is another nugget that Golfsmith has that is certain to capture the attention of consumers. “We also are offering the chance for anyone to play with Phil,” Corey stated. “No purchase necessary as required by state laws, but of course we are encouraging people to buy!”
To learn more about Golfsmith’s promotion with Callaway Golf, stop by any Golfsmith store or visit www.golfsmith.com/winwithPhil. This promotion is available only in Golfsmith’s U.S. stores.