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The sponsorship business is a little trickier these days thanks to the economic conditions. Especially if it involves the auto industry, which has its own inherit problems. However, it isn’t impossible, as Liberty Mutual has entered into a three-year agreement with Fortune Marketing Unlimited, Inc., the creator and manager of the amateur tournament series since 1988, to help manage the Liberty Mutual Invitational program on its behalf. The tournament series was most recently known as the Cadillac Invitational, a sponsorship that Cadillac, a division of General Motors, ended in 2009 after 19 years.
The Liberty Mutual Invitational is a local amateur charity golf tournament series and will makes its debut on April 30th, 2010 at Omaha, Nebraska's Quarry Oaks golf course. Nebraska’s Kidney Association is the official charity of the first event. Liberty Mutual projects that the 73-tournament Liberty Mutual Invitational series that will raise in excess of $5 million to support national and local charities. The tournaments are single-day events featuring an 18-hole Scramble format opened to men and women amateur golfers of all skill levels in the local community. Winning foursomes from each local tournament will qualify to play in the four-day
Liberty Mutual Invitational National Final, which will be held at Pinehurst Resort in Pinehurst, North Carolina, March 10th – 14th, 2011. Pinehurst joins TaylorMade adidas Golf, Polaroid, Sport Vision Eyewear, and Golf Digest as national presenting sponsors of the nationwide program. The dates and locations for each Liberty Mutual Invitational local tournament charity golf tournament are listed at – www.libertymutualinvitational.com.
“Local amateur golf events and their history of supporting charitable organizations align with our belief of doing the right thing in the communities in which we live and work,” said Paul Alexander, Liberty Mutual Group senior vice president, communications. “We look forward to these events taking place across the country and the opportunity to deepen our relationships with customers and consumers as well as with independent agents and brokers.”