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The upcoming Memorial Day long weekend in the US has long been considered the unofficial start to summer. With it comes the hope for those who have endured the cold of winter that warmer temperatures become a constant companion. The heat index, however, is rising for the golf equipment side of the industry as a new aggressive promotion is ushering in the unofficial start to the lazy days of summer. Golfsmith (GOLF: NASDAQ) is offering its customers an added incentive when they purchase certain TaylorMade drivers.
The R9 Super Tri priced at $399.99 has added the sweetener of a $100 Golfsmith gift card. The R9 460 priced at $299.99 carries a $75 Golfsmith gift card, while buyers of the SuperFast driver priced at $249.99 will also receive a $50 Golfsmith gift card with the purchase.
Its been considered a buyer’s market due to the advent of the recession for some time. Golf consumers are getting an early look at some significant values through this promotion on products that entered the market only recently.
“This is our promotion,” said Matt Corey, SVP of Marketing at Golfsmith, “that we have taken the lead with. Our custom fit play better guarantee is absolutely still in full swing and this promotion is eligible along with the TaylorMade driver gift card promotion.” According to Corey, some Golfsmith stores still have some free rounds of golf available when consumers purchase a driver and for those specific locations that do, the TaylorMade driver, gift card, play better guarantee is also available. Consumers would be advised to check with any location with respect to potential availability. Corey did state the gift card promotion is independent and therefore isn’t eligible for any existing coupons that may already be in circulation for the retailer.