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The frequency or amount of golf played is considered a critical factor by equipment manufacturers as well as retailers, towards their respective business prospects. Whether it’s the tipping point, is open to debate in the brave new economic world that resides during a recession. Whether its the equivalent of the chicken or the egg conundrum (which comes first), if people don’t play they certainly won’t be tempted to buy the latest and greatest introductions by the usual suspects.
Good news came for those who believe that rounds play has a direct correlation towards future equipment sales. In the month of April, thanks to Mother Nature, rounds played in the United States was up 10.5% from last year. An interesting data point within the report provided by Golf Datatech, is that public play or those who pay only when they tee it up was higher by 11.6% in April, while member play at private facilities was up 6.9%. Logic, influenced by the harsh economic realities would imply those who pay their monthly dues would be more inclined to get their return on investment versus those who are in the pay for play category. Nevertheless, one conclusion is certain. American golfers are passionate and dedicated to their lust for the game, despite a tough economy and a volatile stock market.
The Pacific region appeared to be the only area that played less in the month of April. According to Golf Datatech research findings, with the inclusion of the April data, year-to-date through the first four months of 2010 is off by only 3% compared to 2009. It is marked improvement from the previous month, when it reported -12.4% year-to-date. To see the April report in full click here.