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Ping is readying itself for its annual sales meetings and received a nice boost from none other than St. Andrews. Louis Oosthuizen used something old (at least it can considered that in the accelerated product cycle world in golf) and something new as he came out on top at the Open Championship yesterday. The South African’s driver of choice was the Rapture V2 driver, which was first announced nearly two years ago.
On the other end of the equation Oosthuizen validated the company’s new S56 irons and Tour-S Rustique wedges. The products have been leaked through the Internet, but not yet formally introduced to the sales force. Shrek, as his friends call him, led the field in driving accuracy and tied for fourth in driving distance (319.38 yards compared to the field’s average of 302.68 yards). His new irons and wedges helped him to a tie for eighth in greens in regulation.
While most of not all of the attention is focused on Oosthuizen, another Ping endorser, Lee Westwood finished in second place with a full bag of Ping products. Keep in mind that the company’s G15 driver has enjoyed a strong reception at retail as it’s been the #1 driver in sales for three months straight.
While the heat of summer is being felt throughout the country, the Phoenix, AZ-based Company is doing its best to add to the global warming effect. It wouldn’t be a fair representation to suggest it has found lightening in a bottle, but there is no denying Ping has been as hot as firecracker on the 4th of July lately.