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Home DEAL WITH THE DEVIL:

It’s fast becoming the equivalent of the swallows returning to San Juan Capistrano. Callaway Golf has cut the price of its Diablo drivers ($100) and fairway woods ($50). It has also marked down its FT-iZ fairway woods ($100) and hybrids ($40). It remains to be seen whether the move will stimulate interest with consumers or force others to match the offer. However, with Golfsmith’s custom fit plan and guarantee to add 15 yards of the tee, the Diablo driver meets the $199 spending requirement that consumers must generate, which may help kill two birds with one stone...