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The second quarter is often the peak season for equipment sales in golf. Last week, Callaway and the Acushnet Company offered proof of that. This week, its TaylorMade adidas Golf’s turn as it reported a sales gains in the second quarter. According to its parent company, adidas, revenues for the golf company were 269 million euros, up 5.6% from 2009 when it reported 255 million euros.
In the first half of 2010, TaylorMade adidas Golf revenues increased 6% on a currency neutral basis. Currency translation effects positively impacted sales in euro terms, adidas said. In the first half of 2010, TMaG revenues increased 10% to 492 million euros from 449 million euros in the previous year.
According to adidas, the revenue growth was driven by increases in irons, metalwoods and golf ball sales. The parent company did not provide the investment community with any breakdown in profits by brand within its second quarter or six month reporting. Starting in 2010, adidas has included TMaG operating results in its “other” category, which includes Rockport and Reebok-CCM hockey. For historical purposes, a year ago TMaG lost 18 million euros on revenues of 449 million euros. adidas said the first half 2009 results were impacted by the consolidation of Ashworth