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Often times, history has been considered a teaching tool with respect to what may happen in the future. But as they love to say on Wall Street, past performance isn’t any indication of the future. While the Acushnet Company (Titleist and FootJoy) has accommodated players (Mickelson and Duval pop to mind) in the past when they have found new equipment sponsorship deals, the trend appears to over.
Earlier this week, TaylorMade announced, via press release, that it had reached an understanding with Columbian, Camilo Villegas. Mark King, president and CEO of TaylorMade-adidas Golf said this about "Hombre Arana," a nickname that fans from his home town came up with due to his signature Spiderman pose in reading putts, “Camilo is a winner, a gentleman, and a fan favorite." It doesn’t look like the folks at Acushnet feel those words apply to the person or persons responsible with making the covert deal. “It is unconscionable that this competitor would interfere with a player’s contract by publicly announcing its intentions with that player during his contract term with another company,” said Joe Nauman, Executive Vice President, Corporate and Legal, Acushnet Company.