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The golf industry has witnessed an enormous amount of new product introductions over the years. Many promise to be game changers. The reality is that consumers don’t always see it that way. Taking a quick trip down memory lane back to 2004, which was the time when TaylorMade introduced its R7 Quad driver with an eye popping $600 MSRP. The TP (Tour Preferred) version carried a stunning MSRP of $1,000. The product introduction was the first of its kind in that it allowed for interchangeable/adjustable weights and as the saying goes, the rest is history. It signaled a new way that metal wood designs were headed as repositioning weight could lead to performance improvements for recreational to professional players.
Metal woods have changed over the years. Gone is the notion that it has morphed to the equivalent of hitting a Volkswagen Beetle at the end of a stick. The changes are not quite as apparent (the trade refers to this as visible technology) as in years past. However, the modifications can still be powerful even if the marketing game no longer relies solely on distance enhancements as a tipping point intended to influence future sales.
As further evidence the golf business is a changed world, Titleist has been communicating the professional results of its 910 driver prior to its formal, commercial introduction. The details have been kept reasonably quiet, until now. The company believes it has a game changer and in large part what separates the 910 different from anything else on the market can be summed up in a matter of READ MORE>>>