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The PGA TOUR and InterContinental Hotels Group (IHG), the world's largest hotel group by number of rooms, announced they have entered into a five-year integrated marketing partnership that begins in 2011. The deal makes IHG an official partner of the PGA TOUR, Champions Tour and Nationwide Tour in the hotel and resort category.
IHG owns a number of well-recognized brands including InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites and Candlewood Suites. IHG also manage the world's largest hotel loyalty program, Priority Club Rewards with 52 million members worldwide. Additionally, Crowne Plaza Hotels & Resorts will extend its title sponsorship of the PGA TOUR’s Crowne Plaza Invitational at Colonial through 2015. 
“This partnership provides a terrific opportunity for IHG to showcase all its eight brands and bring to life our award winning loyalty program for fans as well as the PGA TOUR’s membership base of players from around the world,” said Jim Abrahamson, President, The Americas, IHG.
“Golf continues to be a great strategic fit for the Crowne Plaza brand and we are extremely proud to be extending our title sponsorship of the Crowne Plaza Invitational at Colonial,” said Gina LaBarre, Vice President, Brand Delivery, IHG.  “We’re particularly pleased to continue our relationship with the Colonial Country Club in Fort Worth and be associated with its 65 years of rich tradition, commitment to excellence & charitable giving.”
The 2011 Crowne Plaza Invitational at Colonial, captured in 2010 by Zach Johnson, will be held May 19-22 at Colonial Country Club.  Dating back to 1946, the Invitational at Colonial Country Club in Fort Worth, Texas is the longest-running PGA TOUR tournament held at the same venue.