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The Chairman of the Augusta National Golf Club and the Masters Tournament, Billy Payne, announced today the formation of the Masters Tournament Foundation, which is designed to annually invest in development programs for the game of golf worldwide.
"The establishment of the Masters Tournament Foundation is central to fulfilling our responsibility of supporting the game's continuous growth around the world," Payne said. "This tradition, shaped by our Founders Bobby Jones and Clifford Roberts, is the cornerstone of the Foundation's important commitment."
The Foundation’s intentions are to be vehicle whereby the Masters will further support its golf development goals and reach a broader audience. Efforts already include the creation of the Junior Pass Program, televising the Par 3 Contest, advancement of digital technology offerings on Masters.com, the co-founding of the Asian Amateur Championship and sustained significant monetary contributions to The First Tee and major golf organizations around the world.
To add to this list in 2011, Payne also announced that the Masters Tournament will be featured in EA Sports' next iteration of its award-winning Tiger Woods PGA Tour 12 golf game franchise. The Masters will be available in stores March 29th. As a result, Payne said that 100 percent of the Augusta National's proceeds will be contributed to the newly created Foundation.
"Our desire to help grow the game of golf throughout the world is sincere, and it is that commitment that first led us to EA Sports more than three years ago," said Payne. "EA Sports, Tiger Woods and the PGA Tour have developed an extremely successful franchise that responds to one of the popular entertainment choices of kids today. We hope our inclusion will foster an appreciation for the history and traditions of the Masters and inspire the next generation of golfers. Equally important is its ability to help further the mission of the Masters Tournament Foundation with the entirety of its proceeds."