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Home An Irish jig

Defending U.S. Open champion Graeme McDowell will be sporting a new look in 2011 in more ways than one. The Irishman has reached a deal with Danish brand ECCO that will see him compete in the company’s Comfort Classic golf shoes and showcase the brand’s logo on his headwear. “I had a lot of success last year and that led to some great new opportunities in terms of my equipment,” says McDowell. “When it came to footwear, partnering with ECCO was the best choice. The leather quality is quite amazing and the comfort is way beyond anything I’ve experienced before. I’m really looking forward to getting out on the course and experiencing the difference it makes in competition.”
As part of this multi-year agreement, McDowell, will be featured in global marketing and advertising initiatives supporting the ECCO Golf Collection, and appear at company functions. “It says something about what Tour players think of our products when someone like Graeme, who’s coming off such an incredible season, decides to make a switch to ECCO,” said Jesper Thuen, Sponsor and Event Manager, ECCO Golf. “His style and manner are a perfect fit with our brand. It’s an amazing opportunity to have him showcasing the new Comfort Classic line to golfers around the world.”