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Last year, TaylorMade Golf launched a unique product seeding initiative. "Project Burner," was an initiative that gave away a staggering 20,000 Burner 6-irons. According to the company, the response was overwhelming and so it has launched a second wave with the 2011 campaign set to give away 20,000 Burner 2.0 6-irons. The second-generation Burner 2.0 irons are individually engineered to deliver legendary Burner distance and more playability, according to TaylorMade, while the refined vibration-management system promotes improved sound and feel.

To register to receive one of 20,000 Burner 2.0 6-irons, consumers are encouraged to visit and complete the sign-up form.