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Home Callaway Golf is going Hollywood

Callaway Golf (ELY: NYSE) is turning to Hollywood to help it with its “demand creation.” The company said the Emmy (4) and Grammy (6) callybelagioAward-winning actor, musician and avid golfer Justin Timberlake is its new Creative Director for the Callaway portfolio of Brands. "We have worked with Justin for more than three years now and have been thoroughly impressed with the level of quality he brings to everything he is involved with," said Jeff Colton, Senior Vice President of Global Brand and Product.  "Justin is an extremely gifted artist and an avid golfer with a deep passion for Callaway products, and his creative energy will serve us well as we connect with the next generation of golfers.  The opportunity to bring someone with his multifaceted talents into our creative matrix is very rare, and his input has already made an impact."

Timberlake's first body of work centers on Callaway’s 2012 RAZR line of clubs. This week filming took place in Las Vegas for an ad campaign, which Callaway is calling an "Epic Demo." The company incorporated several iconic landmarks from Sin City, including the Bellagio Fountain to help drive its message. Many of the company’s Tour staff were involved in the production that included collaboration with the creative teams and Director Joseph Kahn. The location also happens to be the backdrop to the new Creative Director’s tournament on the PGA TOUR, as luck would have it. Wayne Newton has some Vegas competition!