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Home Jason Gore gets into Northern Trust thanks in part to Twitter

goreJason Gore, a southern California native, has received a sponsor's exemption to compete in the 2012 Northern Trust Open, tournament officials announced. His admission to the tournament isn't what's making news, its how it appears to have happened. Winner of the 2005 84 LUMBER Classic on the PGA TOUR, Gore enters the 2012 season with Past Champion status on TOUR after falling short at the 2011 PGA TOUR Qualifying Tournament with a T30. The Pepperdine University graduate's best result at the Northern Trust came in 2008 with a T14. He clearly has the game and more than adequately justifies the exemption. Fan interaction in the past on the PGA TOUR was confined to calling in over perceived rules violations. Now it appears to be morphing into what players are wanted in the field. A viral campaign through the social media outlet Twitter gained momentum requesting a spot for Gore in the event and tournament officials have obliged.gore3

The wheels were put into motion back on started Jan. 8 when Gore first tweeted, "Just signed up for the @ntrustopen qualifier, but you have NO IDEA how stoked I'd be to get a sponsors invitation! #myhometown #mymajor." The hint picked up momentum in the virtual world and before long the unexpected happened. "Jason's record and his strong local ties to Southern California put him on Northern Trust Corporation's short list for a sponsor's exemption since last year," said Executive Director Jerry West. "We are all pleased to see that his many fans on Twitter agreed that he is deserving of this exemption.  We look forward to seeing all of Jason's fans, which we are dubbing Gore's Gallery, at the tournament next month at Riviera." 

Perhaps it is the equivalent of virtual poker, but Jerry West and company will likely be quite interested to see how many gore2of Gore's Gallery actually appear for the event (February 14-19th) now that their requests have been granted. Last year the event lowered ticket prices in an effort to improve sagging attendance. Should fans flock to follow Gore, who first earned national recognition at the 2005 U.S. Open Championship, it could be the equivalent of you scratch my back, I'll scratch yours. Gore, for his part has already taken to Twitter instructing his faithful to make a point to get to the tournament.