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Home David Feherty joins Bridgestone Golf

Bridgestone Golf is getting a new face and some added personality. Perhaps emphasize the personality as the company has reached a deal with David Feherty to serve David Feherty joins Bridgestone Golfas a brand spokesperson over the next two years. In the past year alone, Feherty became a household name with golf fans through his television show on the Golf Channel. By many accounts it has been a success in its first year on the air and it would appear that Feherty's humor is already spreading to the #1 Ball-Fitter in Golf.

"Truthfully, Feherty wasn't our first choice, but with Justin Timberlake already taken our options were pretty limited. I guess instead of bringing sexy back, we'll have to settle for bringing funny back," Dan Murphy, Vice President of Marketing – Bridgestone Golf, said with a smile. "In all seriousness, David's knowledge of golf equipment and his ability to educate while entertaining make him a great fit for what we're all about at Bridgestone."      

As part of the deal, Feherty will be featured in the upcoming Bridgestone Golf 2012 ad campaign along with Fred Couples, Matt Kuchar, Davis Love III, Brandt Snedeker and Lee Trevino. In addition to his role in the lineup of new commercials, Feherty will also star in a series of web-based videos aimed at educating golfers on golf ball technology and the importance of choosing a golf ball suited to one's swing characteristics. 

"Not a lot of people know this, but I am a huge ball expert," Feherty said. "In fact,over the years I played for a living, my balls took a lot of punishment in the form of tops, shanks, cuts, scrapes, and I've even lost a couple. As it turns out, I was playing with balls that should have been hit by someone else in the first place! Well, you live and learn. I think I've been driving on the wrong tires too. It's safe to say that Bridgestone is making my world better."

According to the company, it has fit over 150,000 golfers through its Bridgestone Challenge ball-fitting program, Bridgestone Golf possesses a robust bank of amateur golf swing data. This should provide ample material for Feherty to amuse golf fans in the months to come. After more than four years of the ball-fitting program, Bridgestone said that it still finds nearly 8 out of every 10 players are playing a golf ball that does not fit their game. Bridgestone plans to put more marketing muscle than ever before into golf ball technology education in 2012.   In addition to education efforts using Feherty, Bridgestone said it will increase the number of ball-fittings it conducts this year and will look to expand upon its popular B-FIT web-based expert chat service that was launched two years ago.