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Home Cobra turns to Ferrari to spice up its products

COBRA PUMA GOLF is looking to test consumer spending this summer. The company announced a new golf line called the Ferrari Golf Collection. According to the equipment manufacturer, it features luxury equipment, apparel, footwear and accessories. “We saw an opportunity in the current marketplace to bring the Ferrari Golf Collection to life,” commented Bob Philion, President of COBRA PUMA GOLF. “It’s a high end collection the golf industry has never seen before; bringing together the best of COBRA PUMA GOLF enriched with the expertise of Ferrari in a superior product offering of equipment, apparel, accessories and footwear. We are thrilled to be working with Ferrari SpA on this long-term collection to bring a new, premium golf product line up to consumers.” The item that may get the most attention initially is the COBRA Ferrari driver. 

After studying the COBRA ZL Encore Driver Ferrari aerodynamics engineers suggested shape changes that would reduce drag coefficient, making the club swing easily through the air and resulting in more club head speed. These changes included new radii along the face perimeter, smoothing of the bottom sole surfaces and raising the trailing edge of the driver higher off the ground (to delay separation). These new designs along with multi-material construction reduce drag, increase club head speed and maximize distance. “The Ferrari Golf Collection Driver is a work of art,” said Tom Preece, Vice President of Research and Development at COBRA PUMA GOLF. “We worked with Ferrari engineers to create a truly impressive driver that reduces drag and delivers fast club head speed. This results in maximized distance in a beautiful driver. To add to the allure, the driver features a hand-stitched leather grip, a headcover made from genuine Ferrari leather, a premium Fujikura Motore Speeder Shaft and it is packaged up in a luxurious Ferrari Golf Collection Driver display box.” No word yet on the retail price point of the COBRA Ferrari driver.

Among some of the other highlights in the dual company collaboration is the Ferrari Golf Luxury Bag and Ferrari Golf Luxury Duffel, are crafted in Poltrana Frau Leather, the same leather used in Ferrari GT Cars. The Ferrari Golf Collection apparel features polos, knits, jackets and pants and even a Ferrari On Course Jacket which is said to be based off of the interior of a Ferrari car. 

The Ferrari Golf Leather Shoe is handcrafted in Italy with genuine full grain leather upper and sole. Sounds expensive! Available in white or black, the shoe utilizing PUMA’s S2Quill technology. The delicate stitching in the shoe is designed after the interior of a Ferrari car and the sleek silhouette is an understated, luxury look that will have heads turning all over the golf course. 

The Ferrari Golf Collection can be found in select golf retailers, select Ferrari Stores and select high end retailers starting in July, 2012. For a list of authorized retailers or for more information please visit ferrarigolfcollection.com