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Home Titleist readies for its next product introduction


As it did two years ago, Titleist is introducing a new driver to its Tour staff at the AT&T National event being held at Congressional Country Club. Beginning this morning, Titleist Tour Reps are working diligently with Titleist players in the field regarding the new prototype 913 drivers. It marks the official introduction of the new drivers on the PGA TOUR and initiates the Tour seeding and performance validation process, which is an integral part of Titleist’s strategy. The company does this with all of its clubs and balls prior to being released in the market. No word yet when the product will be release to the public.