PING has built its reputation for innovation and performance. The family owned company relies on its engineering intelligence to enhance what its previously built but also what it competes against in the market. Today the Phoenix-based business has introduced to its sales force several new products including the Anser adjustable driver, which is offered in four high-performance shafts, the new Tour wedge with Gorge Groove Technology, and the Serene family, specifically engineered for women golfers. All the new products will be available in golf shops later this summer and fall.

“Our newest products continue our emphasis on custom-engineering -- designing technology that meets the needs of distinct player profiles,” said John A. Solheim, PING Chairman & CEO. “Through extensive research and analysis, which includes player testing of every skill level, both men and women, we’ve advanced performance in several categories. For example, in the Anser driver, we added an adjustable hosel without adversely affecting the weighting properties that are so critical to overall performance. Our new Serene driver features a high-balance-point shaft, which allowed us to lengthen the shaft ½ inch while maintaining the same overall weight so women can swing a longer club to generate more distance. It’s these types of improvements that continually lead to lower scores and more enjoyment for golfers.”

The Anser adjustable driver focuses on optimizing trajectory through a combination of loft adjustment and shaft selections. Players can add or subtract ½ degree of loft and also choose one of four high-performance shafts to fit their swing -- a process PING calls Trajectory Tuning Technology. The shafts are the PING TFC 800D, Aldila Phenom, Fujikura Blur Red, and the Mitsubishi Diamana ‘ahina. They vary in weight, stiffness profile, and the trajectory they deliver.

“Shaft fitting is a very important step in optimizing trajectory so golfers can benefit from greater distance and accuracy,” Solheim said. “It was important that we have a range of high- performance shafts to match distinct player profiles. When combined with the loft adjustability, golfers will see significant improvement in their performance by adjusting their driver to suit the weather, course conditions or changes in their swings. A PING Certified Clubfitter will help determine the best shaft option based on how a player loads the club, their timing, and swing speed.”

Solheim said PING also advanced adjustability in its Anser driver and fairway woods by engineering its adjustable-hosel technology to be lightweight and sleek so it wouldn’t compromise performance. “Most adjustable hosels are large and heavy, which takes weight away from more important areas of the clubhead,” he explained. “Our adjustable hosel is the same diameter and mass as our traditional fixed hosel. We saved weight through its sleek design and by using a lightweight titanium screw and an aluminum hosel sleeve. Looking down at the club from the address position, there’s a seamless transition from the shaft to the head.”

The Anser driver (U.S. MSRP: $440.00 per club) is available in pre-set 8.5º, 9.5º, 10.5º and 12º lofts, which then can be adjusted plus or minus ½ degree of loft to optimize performance. The Anser fairway woods (U.S. MSRP: $275.00 per club) are offered in a 3-wood (14.5º), 4-wood (16.5º), and 5-wood (18.5º). Each is adjusted using a PING torque wrench, which loosens the clubhead so golfers can set the loft to the desired position. In addition to changing loft, adjusting the hosel position allows a player to adjust the set-up face angle to his or her preference. Adjusting the hosel to the (+) position adds loft and closes the face, while the (–) position decreases loft and opens the face.