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Golf is a game built on feel. For recreational players that often play inconsistently and infrequently, trying to find a feel for their game amounts to the challenge of the game itself many times. A variety of reasons have been cited for why people don’t play as often as they would like. When they do it can equate to a frustrating experience since the feel for your swing is one of the first things to go. It can also take the longest time to return, which in a time compressed society doesn’t stack the odds in anyone’s favor.

Tee times in general have never been more plentiful in recent years and yet the idea of struggling for several hours looking for a swing thoughtswingbyte and or golf balls doesn’t inspire many golf enthusiast to embark a plan to enjoy summer outdoors on a golf course for as long it lasts.

Never before have golfers had so many tools as their disposal to understand the swing and to help players and teachers find meaningful ways to improve. But with what modern technologies now offer in the palm of anyone’s hand, it can be embarrassing. For example, Swingbyte has a patent-pending three-dimensional golf swing analyzer that helps golfers understand and improve their golf swings, whether they are working by themselves or with an instructor. The program is enabled by downloading an app from Apple's App Store or the Google Play Store on Apple and Android smartphones and tablets. Using the information Swingbyte provides, golfers can pinpoint problems in their swing and work on their own or with an instructor to correct them.

In the time it takes to make a few swings, data is retrieved real time and available for display on either a smartphone or tablet. Swingbyte, which is about the size of most key fobs and weighs less than an ounce and packs a big punch. It is attached to the shswingbyte2aft of any golf club below the grip. It can easily be removed and applied to another club to provide further gather data. As the club makes contact with the ball, a lightweight sensor immediately transmits a digitized version of the swing (via Bluetooth) plus information about the swing, including club head speed, club face angle and loft and lie angles at address. The digitized representation of the swing and swing metrics can be viewed on smartphones and tablets and archived in the cloud for future reference.

"Swingbyte will tell golfers more about their swing in five minutes than many would know after five years of practice," said Brian Payne, a former PGA Professional who is vice president of business development for Chicago-based Swingbyte. "It's the most objective, convenient and affordable way golfers can learn about their swing and improve their game."

Some might interpret Swingbyte to be a personal launch monitor. It can do that but it also provides a digital representation of a player’s swing too. It shows whether the club head is traveling inside or outside the swing path or being re-routed at the top. It also chronicles the speed of the swing at different segments of it to represent players’ tendencies. Perhaps they are too quick at the top or somewhere on the downswing, the data will note what a player does each time they swing the club. Using the information Swingbyte provides, golfers can pinpoint problems in their swing and work on their own or with an instructor to correct them. It also offers swing tips to correct some flaws. However, the system is designed to complement the personal instruction teachers provide and adds another dimension to video analysis. If you’re the type of player that doesn’t have a teacher, then Swingbyte has valuable personal information about your swing you don’t even know exists. Even more interesting is that Swingbyte offers data at impact but also at address, which allows a teacher or player to view information from multiple points in a swing.

Recently Swingbyte became available at select AT&T company-owned retail stores and authorized dealer locations, as well as online at In addition to authorized AT&T retail locations, Swingbyte can be ordered through the company's website, The introductory price of $149 includes the Swingbyte unit and access to premium content and service for one year, a $49 value included at no charge during the introductory period. Premium options include historical data storage, upgraded instruction and the ability to send data to instructors for review. The app available through Apple's App Store or the Google Play Store is free but requires the unit to be activated.