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Home Callaway Golf announces it has more to offer

The pursuit to build a driver that makes the ball go farther is golf’s equivalent of an arms race. Distance is still the number 1 selling feature consumers look for and manufacturers push to deliver. It’s a never-ending race but Callaway Golf believes it has jumped in front of the crowd with its RAZR Fit Xtreme driver. According to the company, it is the longest fully adjustable driver Callaway has ever measured.

fitxtreme“The RAZR Fit Xtreme Driver is worthy of its extreme designation,” said Dr. Alan Hocknell, SVP, Research & Development, Callaway Golf. “We worked tirelessly to improve on the best distance characteristics of our longest drivers, and the result is incredibly fast ball speed off the Speed Frame Face, plus the lowest CG of any adjustable driver in golf. This driver is very long and consistent. It will not be matched.”

The latest driver from Callaway features a new Speed Frame Face Technology (a combination of VFT and Hyperbolic Face Technology found in previous generations of Callaway drivers) that optimizes stiffness and stress distribution across the face for more efficient energy transfer. This produces greater ball speed and consistent distance, even on off-center shots. Among other improvements, Callaway’s new driver features the lowest Center of Gravity (CG) of any adjustable driver, it said, further fueling distance gains, and a new weighting system that offers a greater range of shot shaping options. Callaway has been working with Forged Composite, an advanced carbon fiber material, for more than four years. Using this patented, lightweight material in the crown of the driver, which weighs only 12.1 grams, allowed Callaway engineers to precisely position saved weight to achieve the lowest CG in any fully adjustable driver, Callaway said.  A lower CG promotes higher ball speed and less spin off the tee to create more distance.

Callaway Staff Professionals like Luke List have already seen the benefit of the RAZR Fit Xtreme during player testing. List, who this year led all six major professional Tours in driving distance with a 324 yard average off the tee, gained 16.6 yards in total distance over his current RAZR Fit gamer model, according to Callaway, by adding .6 mph ball speed and reducing his backspin by nearly 500 rpm with the RAZR Fit Xtreme Driver.

The RAZR Fit Xtreme will feature two tour grade shafts as stock offerings. The primary shaft, the Aldila Trinity, combines Aldila’s three patented design technologies (RIP, S-Core, Micro Laminate) into a single shaft design. A secondary offering, the Matrix 7M3 Black Tie, is a heavier, lower launching, lower spinning option for higher head speed and higher spin players. Neither shaft will be modified from the product available in the aftermarket, Callaway said.

For golfers who are interested in personalization options, udesign will be expanded for the RAZR Fit Xtreme Driver when it debuts. Both the crown and the sole of the clubhead are now separately customizable with eight different color options. For the first time, custom laser engraving will also be available on the sole of the driver.

The RAZR Fit Xtreme Driver will be available starting on January 18, 2013 at the retail price of $399.99.