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Home NIKE GOLF REVEALS MORE OF ITS COVERT PLANS:

Nike Golf has been linked to Rory McIlroy starting in 2013. Other player signings have also been cited, yet the world #1 player would or will provide the brand with some interesting possibilities. To date, nothing official has been revealed, more than likely due to existing contractual reasons that are set to expire at the end of the calendar year, While Nike Golf won’t comment on player signings, it hasn’t stopped it from introducing some of its new product offering slated for early next year.

Nike Golf fans can look forward to seeing the VR_S Covert irons, which will debut at retail in early February 2013. According to the company, Nike Golf engineers have been able to move the weight of the club to the corners, raising Moment of Inertia (MOI) to increase forgiveness and add even more distance to off-center shots. The cavity back technology is hidden “covertly” giving the iron a sleeker look at address, it said, which it believes will appeal to a very wide range of players.

“Distance, control, and consistency are the keys to successful golf shots,” said Nike Golf Director of Club Creation, Tom Stites. “We combined a High Speed Cavity Back, NexCOR technology, and a dual bevel sole to maximize distance for every club in the bag. Golfers will notice positive improvements not only on crisp shots, but on off-center shots as well.”

The Nike VR_S Covert irons are part of the VR_S Covert family that include the Nike Cavity Back drivers, fairway woods, and hybrids. The irons are available in 4-AW with True Temper Dynalite 90 shafts or Nike Kuro Kage Black 70. The street price for a set will be $699.99 Steel/$799.99 Graphite.

The Nike VR_S Covert fairway woods and hybrids, like the VR_S Covert drivers, include three proprietary technology platforms: High Speed Cavity Back; FlexLoft adjustability (in Tour models only); and NexCOR face - all built for distance, control and forgiveness.

The High Speed Cavity Back in the VR_S Covert is a technology used in irons, and now brought to drivers, fairways and hybrids for the first time by Nike Golf.  The result is greater distance and control. The Cavity Back, Nike’s signature in the 2013 VR_S Covert line, is visible from the sole view of the fairway and hybrid  clubs, but is covered by the crown to be more pleasing at address. By incorporating this new hidden geometry into fairway woods and hybrids, Nike Golf engineers said they have been able to move the weight of the club to the corners, raising Moment of Intertia (MOI) to increase forgiveness and add even more distance to off-center shots.

Nike Golf’s FlexLoft is a simple pull, turn, and push/tighten mechanism that allows for an intuitive adjustment system. The patented Dual Axis adjustment allows golfers to choose their loft and face angle independently of each other by de-coupling loft from face angle. This all leads to finding an optimal ball flight for more distance as well as enhanced workability. With FlexLoft adjustability in the VR_S Covert Tour fairway woods and hybrids, distance gaps between irons and woods are more easily resolved through simple loft and face adjustments, giving athletes more range and versatility in their bag.

“Providing athletes with the tools to succeed is our ultimate goal,” said Nike Golf Director of Club Product Creation, Tom Stites. “With the combination of High Speed Cavity Back, FlexLoft, and NexCOR technology, we are able to maximize distance, control, and consistency for every club in the bag. Athletes now have the performance they demand, as well as adaptability for any condition.”

The VR_S Covert fairway woods and hybrids will be available in golf stores throughout North America and Europe on February 8, 2013, and in the rest of the world starting on February 15, 2013.  Both will be offered in two models, the VR_S Covert Tour and VR_S Covert.  The VR_S Covert Tour fairway woods and hybrids feature the FlexLoft adjustability technology. The VR_S Covert woods and hybrids offer a fixed head in 3 and 5 woods, as well as 2, 3, 4, and 5 hybrids. Both models will come with proprietary Kuro Kage shafts that are produced with higher carbon fiber density for superior strength, according to Nike.

Nike VR_S Covert Tour 3W (13°-17°) and 5W (17°-21) will have a street price of$249.99. The VR_S Covert Fairway Woods models (3W: 15°, 5W: 19°) are priced at  $199.99. The VR_S Covert Tour Hybrids 3H (17°-21°), 5H (21°-25°) models are priced at $229.99. The VR_S Covert Hybrids 2H (17°), 3H (20°), 4H (23°), 5H (26°) are priced at $179.99