Subscribe
Font Size
Join our Mailing List
DailyPulse
Home Titleist promises more with its 913 fairways and hybrids

More distance, more performance is the battle cry for the new 913 fairway metals and hybrids by Titleist. The 913 driver made its professional debut back in the summer and its performance was validated by several players, including the world’s #1. Building on the 913 platform, Titleist will introduce in early February the 913F and 913F.d models to consumers along with the 913H.

With a smaller face compared to what is found in drivers, the story in fairway metals is about weight distribution and improving the center of gravity to optimize launch conditions and lower spin rates for distance potential. Lowering the center of gravity (CG) will influence spin rates with the purpose of lowering it, which can be a key to what helps to make a ball go further.

surefitIn the case of the 913 fairway metals, Titleist was able to throw its weight around by revamping its internal hosel design, a new SureFit Tour weight and optimizing the chassis by creating a new, thinner crown on the head. “The weight distribution improvement comes from a new SureFit Tour hosel,” explained Chris McGinley VP of marketing for Titleist clubs. “We’ve lowered the height of the hosel and we’ve changed the SureFit Tour tip that goes into the hosel. It’s both lower and what we call leaner or skinnier. The R&D guys say they put it on a diet and took some weight out of it.” Dan Stone, Vice President of Research and Development, Titleist Golf Clubs remarked, “In combination with a new flat SureFit Tour weight, this allowed us to really move our CGs to new performance thresholds and obtain improved distance potential.”

Due to the repositioned center of gravity in the 913 fairway metals, Titleist said it was able to pick up 1 mph in speed on both turf and tee shots with the same launch conditions but lowered the spin rate by 250 rpms in its F model. According to Titleist that combination represents about a 6-yard increase in carry distance. In the F.d version, the spin rate is lowered by 150 rpms, since it possesses a slightly highly launch (+1°) due to a forward SureFit Tour weight, which represents about an improvement of a 4-yard carry versus the Titleist 910 F.d model. Titleist considers the F model to be its all around playability fairway model, designed to help get the ball up off the ground, which is something many players are looking for in a fairway metal. The F.d is a bit of an emerging sub category, which is where the TaylorMade made some noise earlier this year with its RBZ model. The bullet shooter, as some might call it, which is a lower spin product that delivers a flatter trajectory to optimize distance. “Distance comes from perfectly matching launch angle and spin for your speed,” explained Steve Pelisek, General Manager, Titleist Golf Clubs. “The higher speed you have, the less spin you need because spin robs you of distance at higher speeds. Fitting and performance is all about the right combination of these type variables.”

“Our player testing shows overall preference is split with the 913F and 913F.d Low Spin models, with many players incorporating both models into their long game setup,” Stone said. “The 913F is our traditional fairway metal with all-around performance for players that want long distance with more forgiveness. The 913F.d Low Spin meets the needs of players wanting or needing spin reduction in their fairways due to the way they deliver the head.”  The 913 F and F.d models will arrive at retail on February 1, 2013 with an MSRP of $279.

As is the case with its fairway metal counterparts, the 913H and 913H.d models promise more distance through optimized CG locations, while offering two performance options to meet players’ needs. The 913H is built for distance and stability via low and deep weighting for all-around performance. The club has a new tour-inspired shape with a softer toe and a sleeker heel that promotes proper ground contact. It has an increased offset in the high-lofted models to improve appearance, playability and forgiveness. The 913H, with the SureFit Tour weight located deep on the sole, has also been designed with progressive CG locations through the range of lofts for optimized launch and spin control to deliver proper distance and ball flight.

“We look at hybrids as individual golf clubs. They’re being used to fill specific voids in a player’s set, they’re replacing irons or they’re filling a gap. That means they require that each one be designed with their own CG position such that you get the correct launch, spin and shot control for each club. As we move up in loft with the 913H models, the CG moves more forward to help maintain spin for proper shot control,” Stone said. “We’ve also added offset to the high-lofted models for improved appearance, playability and forgiveness. That’s a preferred look as you’re moving from an iron into a hybrid. You don’t want your hybrid to look like a fairway wood as you’re making that transition.”

The 913H.d is a high performance hybrid that delivers distance with lower spin from low and forward weighting for a more penetrating flight. It has a more compact head than 913H with slightly more offset. The forward-potitleistfwsitioned SureFit Tour weight and compact head combine to produce a forward-positioned CG location, Titleist said, that provides spin and trajectory control for higher speed players or players that want or need to control spin based on how they deliver the head at impact.

“The 913H.d is a product our tour players wanted,” Pelisek said. “The forward CG really helps higher speed players control the flight and trajectory. And many players like the compact, more iron-like shape.  We decided to make the 913H.d available by custom-order-only in the market to allow our loyal Titleist golfers that need spin control access to a product that will be very popular on the PGA Tour.”

Anyone that follows Titleist is keenly aware that part of the company’s strategy is to validate its products in advance of being commercially released to the public. As is the case with the 913 fairways and hybrids, consumers will find the products have already performed at the highest level before reaching retailer shelves.

The 913 fairways metals and hybrids have found immediate acceptance and success since the seeding and validation process began on the worldwide professional tours back in the summer. The new models made their debut on the PGA Tour in late August at The Barclays, where 15 new 913 fairway metals and hybrids were immediately put in play. The following week at the Deutsche Bank Championship, 21 new 913 fairways and hybrids were in players’ bags. Rory McIlroy won the event using 913F.d Low Spin 13.5º and 18º models. He won again the following week at the BMW Championship and added a third win with the new clubs at the European Tour’s season finale, the DP World Tour Championship.

Player counts have continued to climb, as a total of five players have combined for eight wins gaming new 913 fairway metals or hybrids. That list includes Matteo Manassero, who played a 913F.d Low Spin 13.5º and 913H 17º in his victory at the Barclays Singapore Open in early November. Most recently, Arnond “Bank” Vongvanij played a 913F.d Low Spin 13.5º in winning the King’s Cup for his first Asian Tour title. Among the players with 913 fairways and hybrids in their bags, Titleist said, are: Jason Dufner (913F.d 13.5º, 913H 19º), Bill Haas (913F 13.5º, 913H.d 18º), Geoff Ogilvy (913F.d 15º & 18º), Kyung-Tae Kim (913F.d 13.5º), Greg Chalmers (913F.d 13.5º, 913F 17º, 913H.d 20º), Scott Piercy (913F.d 15º), Ben Curtis (913F.d 13.5º, 913H.d 18º & 23º), Daisuke Maruyama (913F.d 13.5º & 18º, 913H.d 20º & 23º), Ben Crane (913F.d 15º), Bud Cauley (913F.d 13.5º) and Ben Kohles (913F 13.5º, 913H 17º).

The new 913F, 913F.d Low Spin, and 913H begin shipping to golf shops Feb. 1, 2013. The new 913H.d is available by custom order starting March 15, 2013. The 913F and 913F.d Low Spin have a suggested retail price of $279, while the 913H and 913H.d have a suggested retail price of $259.