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Home Mind your elders!

Hands up if you’ve ever heard of the Society of Seniors? Me neither! Nevertheless, Callaway Golf has and its there intention to benefit from a new found relationship. The company said it has reached a three-year partnership with the organization, which classifies itself as the world’s strongest and most vibrant collection of senior amateur golfers. Considering the game’s participants are largely made up of aging baby boomers, the arrangement makes some sense.

Under terms of the new partnership, Society of Senior members will have access to Callaway Golf equipment. “All of us at Callaway are very excited about our new partnership with the Society of Seniors,” said Chip Brewer, President & CEO, Callaway Golf Company in a prepared statement. “Callaway is firmly committed to being the leader in total performance golf equipment and we believe our new products will be enthusiastically embraced by the best senior amateurs in the world.”

Founded in 1983, the Society of Seniors says it is home to the finest senior amateur golfers in the world. Society of Seniors tournaments, of which there are nine throughout the year, are played at scratch and provide strong competition on the some of the country’s most prestigious courses. The 900-plus members of the Society of Seniors include every living U.S. Senior Amateur Champion, numerous Walker Cup players and captains, and former U.S. Amateur, U.S. Mid-Amateur, British Amateur and British Senior Amateur Champions.

“The membership is thrilled about the new partnership with Callaway,” said Mark Mulvoy, President, Society of Seniors. “Callaway equipment is best-in-class, and the partnership will provide a host of opportunities for our members to connect with this multifaceted golf company.” For more information about the Society of Seniors, visit: