Font Size
Join our Mailing List
Home Change the way you play golf!

Golf is a highly aspirational game. From weekend warriors to single digit handicap players, a common bond exists towards the game. Golf can be cruel and humbling, yet it also provides thrilling moments and enjoyment. Sometimes you have to go a long time in between before something special happens. A company exists that believes it can help make those moments arrive with a little more frequency. GAME GOLF is preparing to launch a wearable technology that features an integrated software platform. It’s already attracted some big talent in terms of how it was built but also using it.

Graeme McDowell and Lee Westwood have tested the product, which seamlessly records a round of golf. “I’ve never seen anything like in terms of ease of use, the access to measure your game very quickly and very effectively. The fun really begins at the end of the day when you input the data into your iPhone or iPad. It amazes me how great the feedback is that you get out of it,” Graeme McDowell said. “Improving just slightly in certain areas can mean one or two shots a round. Its the best thing I’ve seen for an amateur golfer,” said Lee Westwood. McDowell tested the product in practice rounds at last year’s US Open and also wore it at the Masters and Bridgestone, the company said.


GAME GOLF was designed by fuseproject and Yves Béhar, CEO of fuseproject and Chief Creative Officer at Jawbone, the maker of the wireless JAMBOX speaker. He created an elegant and discreet wearable device that tracks the data around the course, and uploads it automatically to an intuitive app, which allows you to track, analyze and share the data collected. It tracks the most important statistics from your golf game, including club-by-club performance, fairway accuracy, greens in regulation and putting. Anyone who has it can also share highlights of a round such as longest drive, through social media, and issue challenges to friends or acquaintances to meet or beat an accomplishment. You may never able to compete against Lee Westwood or Graeme McDowell in person but through the platform and app, on any given day you can compare and contrast the differences in your round versus theirs. You might be able to sneak your longest tee shot by them even though you’re not in the same state or country when it happens! How cool would that be? Or perhaps challenge yourself to a putting contest with them to see if you’re even in the same ballpark?!

 “The design of the GAME GOLF app and product has been closely integrated: a beautiful and dynamic presentation of play data, easy and fun ways to share, non-disruptive hardware and experience,” said Yves Béhar, CEO of fuseproject. “The design and user interface is crafted to deliver a 21st century experience of the game.”

It’s a virtual plug and play application as sensors are attached to end of each club, each one specific to each club in the bag. It screws into the end of a grip and won’t change the weight of it, company officials said. A larger sensor is attached to your belt to record each club and shot during a round. The product utilizes a combination of positional technology, motion sensors and near field communication to capture the golfer’s data from the course. The device is engineered to be power efficient and extend battery life beyond that of the average smart phone and provides two full rounds of tracking on one charge. Data from the GAME device is synced to the cloud via Bluetooth to a smartphone or via USB to a PC.  The GAME software is feature-rich and allows you to view and socialize your game in a fun and easy way.

“Its a consumer version of ShotLink,” explained John McGuire, CEO and Co-Founder, GAME. “All games are stored and the key value is all data is collected automatically. We already have all courses mapped and it doesn’t in any way get in your way during a round. Amateur players have never had this capability before. It can help players assess their game and improve their course management. Lee Westwood, who used it at Pebble Beach earlier this year, mentioned that most amateurs typically miss greens in the front, which is where architects place bunkers. Many times its might be better to miss it long than short. “The data this provide is both insightful and actionable,” McGuire continued.

“The golf community has been calling out for a product that tracks their game effortlessly, shares results with friends and provides intuitive data with which they can analyze to constantly improve their game – and GAME GOLF is here to provide that,” said McGuire. “A new era of quantification and gamification is rapidly and radically changing the way we live, work and play. Existing golf technologies only provide technology that helps on the course, but we provide the complete package, giving you everything you need to improve your game and compete before, during and after you take to the course.”

Plans call for the company to initially market its product with the help of social media including McDowell and pro surfer Kelly Slater, who are both said to have invested personally in the business. Plans currently call for it to become available starting in July. San Francisco-based developer GAME GOLF is using crowd-funding site to match its first production models with early adopter golfers. To pre-order the device and learn more, go to the IndieGoGo campaign page here: