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Home Mizuno is looking for average players to join its team

Mizuno Golf recently announced the Play Famously campaign which adds “average Joe” golfers to its stable of PGA pros, including world #3 Luke Donald, Charles Howell III, Jonathan Byrd and 2012 Rolex LPGA Player of the year, Stacy Lewis. The campaign aims to build the company’s momentum in the game improvement category by championing the legions of amateur golfers who are supporting the golf industry through their passion for the game and quest to improve.

Lee Baughman, a 16 handicap from Pittsburgh, PA was announced the first member of “Team JPX.” He was selected through a separate “casting call” process lead by Golf Digest through its GolfWRX online forum. If his name doesn’t ring a bell, well it shouldn’t. He possesses arguably no legitimate strengths in terms of golf, but Mizuno will supply him and 11 other “Team JPX” members with the JPX-825 game improvement irons and the other necessary tools in an attempt to elevate his game and “play famously” with the help of Mizuno’s superior design and performance. As the official spokesman for Team JPX, Baughman participated in his first “tour” experience in South Florida with fellow Luke Donald, Charles Howell III, Jonathan Byrd and Stacy Lewis.  

“It’s pretty awesome that Mizuno would give a national spotlight to a bunch of everyday amateurs and let us experience what it’s like to be treated like a pro,” said Baughman.  “I never thought in a million years I’d be hitting range balls with one of the best players in the world Luke Donald, but Mizuno made that possible with a campaign for the ‘everyman,’ like me.” 

In addition to being swaged out like the pro’s with Mizuno irons, drivers, woods and apparel, “Team JPX” will receive tips and instruction from PGA Master Instructor Dr. Gary Wiren.  Additionally, each member of the team will receive the chance to compete in September’s inaugural “JPX Invitational” at Country Club of the South in Atlanta.

“The passion of amateur golfers is at the heart of our sport. It’s what drives our sport and it’s really special that Mizuno is going to these lengths to celebrate them with this campaign,” said Luke Donald. “Let’s be honest, I don’t think any of us pros are at risk of losing our jobs. For guys like Lee, consistently breaking 90 can be life-changing, and the right equipment makes all the difference.”

At the heart of the Play Famously campaign is the newest addition to the JPX line of game-improvement irons, the JPX-825. “A lot of people still view Mizuno as a brand for only elite players, but that’s a misconception,” said Dick Lyons, Vice President and General Manager, Golf Division for Mizuno USA. “We know that we have the longest and most forgiving irons on the market in the JPX-825s, but we’re not asking golfers to take our word for it. We challenge any mid to high handicap players to put the JPX-825s up against anything they are playing now, and they will see for themselves.”  

Applications for a spot on Team JPX will be accepted during select periods from March to May 2013. To learn more about the campaign, visit www.playfamously.com.