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Home Golf finds a way to stay young

One of the challenges golf has going against is a customer base that is growing older. The game, unfortunately, hasn’t welcomed as many newcomers to it as it would like despite some grass roots efforts in recent years. However, the game has taken on a younger look, especially through the viewfinder of the PGA TOUR. Color along with the use of technology especially in apparel has made not only a fashion statement but given a youthful appearance to the game.

The Antigua Summer Men's and Women's Performance Golf Collection will continue the bolder and brighter color stories introduced in Spring 2013. The color palette includes  Lapis, Margarita, Apple, Melon, Phlox, and Zest, for the Men's Collections, and Light Melon, Kiss, Pansy, Fountain, Margarita, Light Apple, for the Women's Collections. "For Summer 2013, the focus of pop accent colors on less conspicuous fabrications throughout the collections shows off the styling and design features of the individual garments," explained Sean Gregg, Director of Product Development for Antigua. "The collections are current in both color and design trend, and are additionally embellished with performance enhancing features by incorporating Antigua's proprietary Desert Dry and Desert Dry Xtra-Lite moisture management technology to produce collections that are both merchandised appropriately for the season while offering performance functionality," Gregg added.

For 2013, Antigua introduced Performance-72 (PRF-72) into its golf fashion collections. The launch of this trademarked Performance-72 branding represents the benchmark for quality, fit, style and performance functionality on all of its fashion golf wear collections. New for the Men's Collection is the addition of two New Hybrid Pullovers, Styles Flare and Omega. They're Hybrid in the sense that they have the design lines of mid-to-light weight outer while utilizing the short sleeve styling found on performance polos. Both hybrid pullover styles feature Desert Dry moisture management technology and a ¼ zip placket with a stand up collar

Style Flare is offered in neutral colors such as Smoke, White, Black, Silver and Steel, and feature pop color contrast stitch detail. Style Omega features pop color contrast on the self fabric top shoulder and 100% polyester jacquard side insets.

Other new styles for Summer 2013 Men's Collection include the style Balance. Balance is a moisture management jersey polo with contrast printed engineered stripes, bringing together a perfect combination of performance function with fashion styling. This polo features Desert Dry moisture management technology.

The Men's Romeo two-color jacquard mesh self fabric color polo is offered in the entire range of this season's colors, and the Leader Pullover is available in many new color combinations for both Men and Women for summer as well.

New styles for the Women's Collection include Style Gem, a short sleeve tonal geometric pattern jacquard polo with a five-button placket. Style Reflect is a tonal textured stripe short sleeve polo with pop color contrast underarm and on the cover stitch detail at the princess seams.

Style Escape, a light weight interlock polo with an open V-neck placket and pop color contrast cut & sew color block details. The Escape polo features Desert Dry Xtra-Lite (D2XL) moisture management technology. Two new sleeveless polo shirts are added to the Women's Collection for Summer. The Jive pique sleeveless polo has a dyed to match flat knit collar and contrast piping detail. For a blast of color, the Utopia sleeveless polo is offered in every color of the women's color palette, and features a solid pop color on the front and a white jacquard contrast back panel that wraps around the shoulder.

This season, new performance fabrics were developed, the company said, with finer yarns to create ultra lightweight knits in textures and in flat jerseys and interlocks that update the hand, drape and appearance of the traditional polo. By using the finest denier yarns available, Antigua said it has achieved super soft, super lightweight fabrics that provide the same coverage as other poly knits, but allow for faster wicking, additional breathability and less restriction in movement.