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Despite a slow start to the golf season due to extended winter conditions around the world, one equipment company is reporting Mother Nature isn’t interfering with its business. adidas Golf said February (not exactly the month when the most golf is EVER played) marked the highest sales period in footwear since it was formed back in 1999.

“We’ve had some amazing success stories so far this year and we’re not even in the peak of our season yet,” said Ben Sharpe, Executive Vice President of adidas Golf. “Behind the launch of the incredibly-light adizero in January, we’ve been able create excitement in the marketplace before many golfers can get out and actually play due to weather. The positive results are proof of our constant innovation and we plan to keep this momentum going throughout the year.”   

Rising February sales in the U.S. reported landed adidas Golf footwear in the No. 2 position in terms of dollar share (on and off course locations), according to Golf Datatech research. In the UK, adidas Golf reported it secured a 25.6% footwear market share with the new adizero tour leading the field at nearly 13% alone, according to Golf Datatech. In Japan, adidas Golf said it has a 30% market share in dollars spent (combined on and off course locations) and adizero tour ranking third among all footwear models, according to GFK research.

Early strong sales, according to adidas Golf, can be attributed to the new adizero line, which launched at the end of January. For February alone, it said adizero products, represented 5.8% dollar share (Golf Datatech) in combined on/off retail sales.