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Home Another strong start to TaylorMade

TaylorMade-adidas Golf (TMaG), reported strong first quarter 2013 results of $559 million (€423 million), representing an increase of 13% on a currency-neutral basis. Additionally, TMaG recorded significant currency-neutral (factoring out the effects of foreign exchange rates), year-over-year growth in nearly every category in Q1, including metalwoods (+8%), irons (+35%), balls (+21%), and footwear (+23%). “Last year was our best ever in terms of sales, so to start this year with a 13% increase over last year’s first quarter is very satisfying,” stated Mark King, CEO and President.

Regionally, the U.S., which represents its largest market since it accounts for approximately half of TMaG’s global sales, generated a 21% increase in sales year-over-year. TMaG pointed to its product acceptance for its commercial success at retail. The R1 driver, it said, holds the No.1 position in U.S. sales, according to Golf Datatech research as measured in dollar share. RocketBladez irons, launched to market last November, are the top-selling iron in the U.S., according to Golf Datatech research. It also pointed out the RBZ and RBZ Stage 2 fairway woods and Rescue hybrids currently rank No. 1 and No. 2 in U.S. sales, also according to Golf Datatech. TaylorMade said its the No. 1 driver and fairway wood brand on the world’s six major professional golf tours: PGA, European, Champions, Japan, LPGA and and its adizero footwear, launched in January, is already the best-selling golf shoe in company history.