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Callaway Golf Company has introduced two products that promise players speed and distance. The FT Optiforce driver and fairway woods, available at golf retailers nationwide on July 12, 2013, are the latest to carry the company’s name. The FT Optiforce driver is a first from Callaway as it offers loft and lie adjustability to optimize launch conditions. “Callaway has always placed the golfer’s performance first when developing clubs, and we feel strongly that one club head does not fit all golfers,” said Dr. Alan Hocknell, SVP, Research & Development, Callaway Golf. “Players using an 8.5-degree driver are fundamentally different than players using 12.5-degrees of loft, so with the FT Optiforce Driver we have optimized each of the two available heads -- the 440cc and the 460cc – and adjusted critical elements like size, weight, center of gravity position, moment of inertia and others so that golfers have the best chance to optimize their launch conditions for better total performance.”

Callaway is touting four primary technologies that merge to generate the speed and performance advantages of it’s new drivers. The FT Optiforce driver was born from an aggressively aerodynamic prototype that it tested while exploring the complex variations in aerodynamic flow during a driver’s entire downswing. As a result, the FT Optiforce driver – based on its shape and construction - tops the fastest and most aerodynamically efficient driver Callaway has ever brought to market, leading to increases in clubhead speed. The FT Optiforce has been measured with 23 percent less drag based on calculated energy loss due to drag throughout the downswing of the 440 FT Optiforce model (9.5-degree) versus a Callaway X Hot Pro 9.5-degree driver.

The Optiforce also features lightweight Forged Composite in the crown and two stock shaft offerings to deliver the club to the ball faster. The primary stock shaft is a 43-gram Project X Velocity shaft, the lightest shaft Callaway has ever included in a standard driver offering. The secondary stock shaft is a 62-gram Mitsubishi Diamana S+. The overall construction of the new driver, Callaway said, is under 300 grams.

The FT Optiforce features an Advanced OptiFit Hosel that allows players to adjust the driver’s loft 1-degree down or 1- or 2-degrees up. The loft setting helps golfers adjust their launch angle and amount of backspin, while the lie (selected with the neutral or draw settings also contained within the hosel) will help golfers adjust side angle and sidespin. 

The additional clubhead speed in FT Optiforce generated by the aerodynamic shape and the overall configuration is then transferred to ball speed at impact with the driver face. The Speed Frame Face Technology found in FT Optiforce distributes stress across the titanium face for a larger, more consistent sweet spot and increased ball speed, Callaway said. The Speed Frame Face also saves weight that is redistributed in the clubhead to improve the CG position and maximize MOI, which leads to optimized ball flight and forgiveness. The FT Optiforce Driver will debut at $399.

The FT Optiforce Fairway Woods share similar construction to the Callaway X Hot Fairway Woods. The key differentiator for this series is said to be the higher trajectory golfers are likely to experience. “The FT Optiforce Fairways Woods are a powerful mix of the ball speeds of our X Hot Fairway woods and the trajectory of our RAZR Fit Xtreme Fairway Wood,” said Hocknell. 

An optimized center of gravity (CG) in the fairway wood, accomplished in part through a proprietary design called the Internal Standing Wave, delivers a higher launch with slightly more spin than the X Hot Fairway Wood, the company pointed out. The FT Optiforce Fairway Woods have a higher MOI as well, which contributes to forgiveness and consistency. The FT Optiforce Fairway Woods is also available with two stock shaft offerings, a 53-gram Project X Velocity shaft and a secondary Misubishi Diamana S+ shaft. The fairway woods will debut at $229.