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Callaway Golf is still looking to make its mark in the golf ball business. The company, known throughout the years for its metalwoods, irons and Odyssey putters, has been toiling in the ball category for more than a decade. How can we forget Rule 35? One area where it has made a point of difference between its competition is through aerodynamics. It introduced HEX pattern dimples, as a means to prolong the flight each sphere attempts. 

The company has introduced three new version of a ball that its calling Speed Regime. Why three? Well its borrowing on a concept that has been applied before in golf, that being swing speed should determine which ball someone plays. In other words, not everyone is Phil Mickelson and possesses TOUR swing speed qualities. Bridgestone is most famous for introducing this concept with its products over the years. In fact, through its golf ball fittings, research led to the introduction of its RX model, which has been one of, if not its top seller throughout the years for the company. Now Callaway is drafting off of this concept with its Speed regime. “Looking at all the data we have on golf-ball fittings, well, club fittings really, and taking those speed and launch conditions, our R&D guys were able to identify patterns for every speed ‘regime,’” said Greg Sabella, Callaway's director of golf ball marketing. “They were then able to design a golf ball to maximize performance at each one of those speeds.” Point of difference is that Callaway is working off of club fitting data, while Bridgestone used ball fitting research in creating its products.

The Speed Regime golf balls will be available ( January 24, 2014) in SR 1, SR 2 and SR 3 models. The SR 1 is recommended for swing speeds of 90 and below, the SR 2 is for speeds between 90 and 105 and the SR 3 is for swing speeds of 105 and above.  Callaway has created with each Speed Regime model a unique HEX Aerodynamics package. The core of the ball is often considered the place where technology is warehoused and initiated through velocity at impact.

The HEX Aero profile for SR 3 is to reduce drag at high speeds, according to the company. At impact off the tee with a driver is the highest speed for any ball and drag forces dominate at that moment. It is critical for the 105mph and above player, to minimizing drag in the first stages of ball flight but it isn’t as meaningful to swing speeds below 105mph.  According to Callaway, the SR2 promises the best balance of low drag at high speeds and good lift at low speeds when the ball is descending). The aerodynamic profile for each of the Speed Regime balls is a function of surface geometry (shape, tube height, etc.) for the express purpose of extending the flight life of each shot. “Each of the Speed Regime balls is designed with a dual core for optimal spin separation and a durable urethane cover for Tour-Level control around the greens,” stated Callaway’s head of golf ball R&D, Dave Bartels. “The specific materials and composition that make up these balls are designed to have great feel and overall performance, optimized to provide the longest distance for players within their Speed Regime.”

The Speed Regime will carry a minimum advertised price of $47.99 per dozen regardless of which model fits a player’s swing speed.