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Home ANOTHER PLAYER IN THE GAME

It’s been a while since the golf industry has seen some outsiders dip their toe in its waters. Whether this can be considered a sign that market conditions are improving remains to be seen. It can be argued that golf has an over supply of vendors and a lack of end users to support them. Nevertheless, New Balance has launched New Balance Golf, a golf footwear collection from licensee Klonelab, LLC. New Balance Golf will debut nationwide beginning this month.  

Since 1906, New Balance has built a strong heritage in providing performance footwear for global athletes across multiple sports. The company prides itself on delivering a superior fit. Its point of difference will be applying performance technologies it possesses towards the development of a Golf line.  

Initially it will comprise six styles for men and women in both cleated and spikeless models. The company said it is built to perform with high quality waterproof leathers and lightweight, breathable air-mesh fabrics. The spikeless models are part of The Minimus Collection, which is built on the New Balance Minimus running last, allowing toes to splay apart for increased comfort and freedom of movement.  

The cleated models feature a lightweight, flexible and supportive TPU outsole for stability and balance during the load-bearing phases of the swing. Cleated models also feature the new Champ One-Lok cleat system, which simplifies the ease of cleat replacement while positioning the foot close to the ground for feel, traction and balance. 

New Balance Golf footwear collection’s MSRP ranges from $119.95 to $159.95. It will be available at New Balance stores, select golf shops and golf retailers and on www.newbalance.com starting this month.