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Home Callaway opts for a Softball

Hard to know for sure the direction Callaway Golf is going with its golf ball business. Last month it announced Speed Regime, three variations based on a player’s swing speed. Perhaps the notion of introducing three versions simultaneously was part of the impetus for TaylorMade’s new Tour Preferred irons that were announced last week?

If Speed Regime isn’t for you, for whatever the reason, then perhaps Callaway SuperSoft Golf Ball is the way to go. However, be aware that this is a different product from the aforementioned Speed Regime. It is Callaway’s lowest compression golf ball (38?!) ever, with what the company is calling a soft cover. Callaway believes it is the softest ball on the market and the low compression reduces spin, which in theory means players will increase distance and straightness. But you better be able to swing the club since low speeds won’t benefit from this.

"SuperSoft is engineered with an incredibly soft core — actually zero on the PGA compression scale,” explained Dave Bartels, Sr. Directory, Golf Ball R&D. “It's easy to make a soft core, but it's really difficult to make a soft core that is resilient, and we were able to do that with SuperSoft. Because the soft core is so resilient, it enables us to put a soft cover on it and still achieve really good ball speeds. The soft cover is great for feel and control around the green as well. When it comes to accuracy, SuperSoft may be the best ball on the market. It reduces hooks and slices so more golfers can get more distance and tighter dispersion." 

The product is available at retailers nationwide and on CallawayGolf.com. It retails for$19.99 a dozen, which implies its intended for the value market/player.