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Bobby Jones has introduced a new Blackbird Series driver. Its named for its satin black finish that resembles the Air Force’s stealth titanium fighter jet of the same name. “One of the things Bobby Jones is famous for saying is that ‘you swing your best when you have the fewest things to think about.’  With our new Blackbird driver golfers have classic beauty with the best of modern technology, in a design that inspires confidence at address,” said Jesse Ortiz, Vice President of Bobby Jones golf equipment. “True to Mr. Jones’ sage advice, golfers who put the new Blackbird driver in play shouldn’t have anything to think about other than making a smooth swing.”

The Blackbird Series driver, available in 9, 10.5, and 12-degrees of loft, is part of the larger, new for 2014, Blackbird Series by Bobby Jones, featuring a satin black finish with iridescent red crown details that frame the head and offer easier alignment. The standard shaft offerings are Graphite Design’s G-Series. The Blackbird Series driver will be available online at beginning in February 2014. The street price of the driver is $399.

The fairway woods, available in 15 and 17-degrees of loft, are on average 12 yards longer than previous Bobby Jones fairway woods as a result of the new ‘hotter’ cup-face design, according to the company citing robot testing. Featuring a shallow profile with a very low center of gravity, complemented by Ortiz’s trademark drag reducing inverted runners, this head design is ideal for addressing the ball in tight lies and allows for ease of use when playing a shot ‘off the deck’ in the fairway. The new woods offer adjustability via a weighted screw of either aluminum or tungsten to increase or decrease distance as desired. The lighter the screw, the longer the club will play, according to the company, the 17-degree resembles a 3-wood with the light aluminum screw and a 5-wood with the heavier tungsten option. The clubs offer additional adjustability in the slim, superlight, adjustable aluminum hosel - allowing for square, one-degree closed or two-degree closed face angles.

In the Blackbird Series hybrid line, Ortiz’s new cup-face design reduces spin rate by 700 RPMs over previous Bobby Jones hybrids, according to the company. Adjustable for lie angle only, the hybrids’ hosels provide standard or flat lie options. 2014 Blackbird Series hybrids are available in 18, 21, 25, 30 and 35-degrees of loft.

“When you’re asked to make clubs for Bobby Jones, you first have to appreciate how much amateur golf meant to Mr. Jones. I’ve used that inspiration to find ways to make this game more playable for amateurs of all skill levels, while still maintaining the classic elegant look you’d expect from something with the Bobby Jones name on it,” said Ortiz. “Thanks to the new cup-face technology we’re using, the Blackbird fairway woods and hybrids offer golfers better distance and forgiveness than ever before.”

The new clubs will be available online at beginning in February 2014. Fairway woods are priced at $220 and hybrids are available for $199.