The 16th hole at TPC Scottsdale only measures 162 yards on the scorecard but its value can’t be under estimated. Its believed there is 200 skyboxes surrounding the hole and estimates peg the average cost was $46,000 a pop. That equates to $9.2 million for the daunting par 3 that resembles the Roman Coliseum as fans typically offer a thumbs up or down based on each tee shot.

“Obviously 16 is unique in the world of golf. There is nothing else like that,” said Lee Westwood, making his debut at the event. He wasn’t talking about the economics of the hole rather the partly like atmosphere it enjoys. Paddy Harrington played his first Waste Management Phoenix Open last year and was asked to describe the infamous 16th hole in one word. “I'd like to see somebody describe it in one word. This isn't English class, is it?” he replied. Harrington asked and was subsequently informed that 20,000 spectators typically populate the hole each day during the event under the influence of adult beverages. “It feels probably more than 20,000 at the time,” he said. “But that's like a football atmosphere where people are cheering and shouting. You know, golfers don't get that. Maybe the Ryder Cup is the one where we actually get that sort of arena type of atmosphere, and for sure you get it on 16. So it's so different, so unique, but to describe it in one word wouldn't do it justice or else I'm just not intelligent enough to do it,” he summed up with a laugh.

Westwood has a pretty good idea what the 16th is all about. “I have obviously seen it on TV before. It seems to be a great experience out there. Everybody is enjoying themselves,” he observed. “Listen, if I had bought a ticket and I was coming to this tournament, I'd be in 16 drinking beers, too. That's right where I'd be.”