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As children, we’ve been schooled if you don’t succeed, try, try again. If you weren’t one of the fortunate to make the cut last year with Mizuno Golf’s “ Play Famously” campaign then you have another chance. A year ago, Mizuno rewarded 12 passionate high handicappers with a contract to be a member of Team JPX and receive the ultimate in pro-level treatment. To qualify, golfers had to submit a 500-word essay describing their passion for the game to the contest website,  Mizuno said it saw nearly 6,000 golfers join in on the competition.

The unique proposition of turning average Joes into Pros resonated extremely well with Mizuno’s target of higher-handicap golfers, according to the company. It reported all-time highs for the company in web traffic, due to the promotion, as well as a 78% increase in Facebook followers. It believes the promotion increased its overall market share in irons to 11.6%, buoyed primarily by the game-improvement category that the company had targeted when developing the campaign.  

This year, Mizuno is inviting average golfers to “Play Famously” once again. But instead of focusing solely only on their passion for game-improvement, Mizuno wants to hear about "life-improvement." Mizuno wants to celebrate the "transformative" stories of how golf has helped, or is helping, individuals overcome significant life challenges. It's part and parcel to Mizuno's overall brand mission of "inspiring the true love of sports."

The sequel to Mizuno’s “Play Famously” launches this week in support of their new JPX EZ. It will also serve as an invitation for golfers to demo the irons and submit their stories about the transformative power of golf at work in their lives. On February 21, Mizuno Golf will announce the first members of Team JPX with two more added every month up to July 21. All team members will receive their own custom set of Mizuno JPX– EZ irons, a custom Mizuno staff bag, Team JPX apparel, golf lessons from a professional instructor and the chance to compete in the JPX Invitational in September at the Country Club of the South in Atlanta.