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Bushnell Outdoor Products has introduced the Pro X7, which has been engineered with ranging capabilities of up to one mile (550+ yards to a flag), Vivid Display Technology, 2nd Generation E.S.P. (Extreme. Speed. Precision.) and PinSeeker with JOLT Technology. “We are proud to continue our decade of dominance in professional golf, but we wouldn’t be as popular among the pros if it were not for continued advancements in our rangefinding products,” said Scott Peterson, Bushnell Product Manager. “The introduction of the Pro X7 further enforces our commitment to providing innovative products, which are not only required by TOUR players, but also by recreational golfers everywhere who demand accurate yardage readings on the golf course.” 

When someone aims the Pro X7 at the flag, JOLT Technology provides short vibrating bursts to reinforce the target has been obtained. The vibrating bursts provided by JOLT Technology removes any doubt and assure the golfer they have the exact distance to the flag. 

Vivid Display Technology provides contrast, clarity and light transmission for enhanced usage. The brightness of the digital display has also been increased, Bushnell said, providing rapid, positive identification in all lighting conditions. These enhancements are offered with four user adjustable intensity settings.

Also new to the Pro X7 is 2nd generation E.S.P. (Extreme. Speed. Precision) technology.  E.S.P. provides yardage five times faster and more accurately than ever before, according to the company. Not only has the acquisition speed been increased, E.S.P. provides ½ yard accuracy from five to 125 yards, and the distance is displayed to 1/10th of a yard.  

Engineered for golfers who play competitively, the Pro X7 is legal for tournament play (all Bushnell laser rangefinder models, except the Bushnell Pro X7 Slope and Bushnell Tour v3 Slope are legal to use when USGA rule 14-3/.05 is in effect).  The Pro X7 Slope has the same features as the Pro X7, plus Slope Technology that provides compensated distances based on elevation changes. The Pro X7 ($499) and Pro X7 Slope ($599) are available at Bushnell retailer’s nationwide.