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There appears to be heightened anticipation this year for the Masters. Perhaps in part due to last year’s events with what happened to Tiger Woods and the uncertainty whether he ready to go this time around due to his bad back. The first major championship of the year also heralds the start of the selling season for equipment to recreational players. One company is perhaps a little more anxious for this year’s Masters to arrive.

Bobby Jones, celebrating it’s 25th anniversary in 2014, announced it will return to its home of Atlanta by this summer. The company — owned by Waitt Company of Omaha, Neb. — manufactures, markets and distributes men’s and women’s sportswear, accessories and performance golf equipment. The Bobby Jones headquarters will be located in the heart of Atlanta’s prestigious Buckhead district, at the Terminus 100 building on Peachtree Road.

“Arguably, there has been no greater Atlanta sports figure than Bobby Jones, who continues to be revered throughout the city, entire state of Georgia and all around the world,” said Andy Bell, president and CEO of Jones Global Sports. “In so many ways, this is where we belong. Our brand proudly offers apparel and golf equipment that represents a level of quality, class and luxury that is characteristic of Robert Tyre Jones, Jr.’s legacy. Since Waitt Company acquired our brand last year, we have invested in our business and strengthened our brand, and we are poised for growth nationally and internationally as we come home to Atlanta later this summer.

“In addition to founding the Augusta National Golf Club and the Masters Tournament, Mr. Jones has a tremendous historical significance to many of Atlanta’s legendary golf clubs as well,” Bell said. “One such club is the Atlanta Athletic Club, host to the 2014 U.S. Amateur Championship, which was perhaps Mr. Jones’ favorite tournament.”

Waitt Company Chief Executive Officer Dana Bradford said bringing Bobby Jones to Atlanta was an easy decision to make. “Atlanta is one of the country’s great golf cities and, because of the significant role Bobby Jones played in the popularity of the sport, an obvious selection for relocating the home of Jones Global Sports. We are committed to helping Andy Bell and his team build the company and expand this tremendous brand. We are also committed to, on behalf of the Jones heirs and his many fans, ensuring the brand reflects the character of Bobby Jones, the individual,” Bradford said.

Anne Laird and Bob Jones IV, two of Mr. Jones’ grandchildren who live in Atlanta, released the following statement. “We are very pleased that Jones Global Sports is relocating its headquarters to Atlanta, a city that has always had a special relationship with our grandfather. We are confident that JGS understands our grandfather’s legacy and unique place in the history of golf and Atlanta, and will make every effort to protect and enhance that legacy as a new member of the Atlanta business community.”

Bell said the company will continue to operate a design/sourcing office in New York City and distribution facility in Pennsylvania and the official move will take place in June with operations fully up-and-running by July 1st.