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Home CASHING IN ON THE MASTERS:

Nike Golf is releasing limited edition footwear styles, which its Tour staff will wear in the upcoming Masters. “Last year we released a limited edition version of the TW’ 13, and it was a huge success,” said Lee Walker, Nike Golf Footwear Product Director. “For 2014, we wanted to expand that unique offering to include three of our most popular models – the TW’ 14, Lunar Control and Lunar Clayton – featuring an infusion of color in a trio of powerful yet understated designs.”

Limited quantities are said to be available for Nike zealots. The Nike TW ’14 Limited Edition are available at $180. The Lunar Control Limited Edition goes for $160, while the Lunar Clayton Limited Edition goes for $250. 

Last year, the Swoosh only released a Nike TW ’13 Limited Edition shoe (MAP $179.99) along the Masters theme. “The NIKE FREE Inspired TW ‘13 has done exceptionally well at retail with consumers raving about the performance of the shoe. Since its debut, we haven’t been able to keep the TW’13 in stock,” said Walker at the time. “We decided to release a limited edition version to celebrate the first major of the season.” In 2014, Nike is tripling its offerings with multiple price points under this strategy.