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Home Some like it soft!

So if Callaway’s new Chrome Soft golf ball doesn’t catch your fancy, then Wilson Golf is offering a few softies that just might. The Chicago-based business believes it has the softest golf balls available in all three categories – 2-piece, 3-piece and urethane. “Our golf ball innovators have been working on a lower compression solution since we first released the original DUO to the marketplace,” said Doug Thiel, Global Director of Marketing. “Our research over the years has been consistent in that the majority of golfers prefer a softer feeling golf ball. We knew the industry would follow us and we have been on a mission to remain untouchably at the forefront.”

The new 29 compression DUO (minimum advertised price $19.99) and its companion product, the 35 compression DUO Spin (minimum advertised price $26.99), build on the original 40-compression DUO ball. 25% softer than the original DUO and longer in distance, this newly formulated 2-piece golf ball promises low driver spin, exceptional yardage and unparalleled soft feel to the Distance (D) player, Wilson said.  “Long and soft,” said Mathias Lundblad, Global Product Line Manager– Clubs and Balls. “That’s all we touted with DUO, and people listened, considering last year Golf Datatach reported DUO as the number one selling distance ball in the off-course channel. Now with the new DUO, we’ve produced even longer and softer. Yet we’ve kept our ears open and listened to a segment of DUO enthusiasts who loved the soft feel but wanted a bit more spin around the greens.”

The DUO Spin is designed for the Control (C) player who wants that greenside workability and spin but still prefers ultimate feel and lower driver spin for added forgiveness off the tee. “Adding an inner mantle made from a soft DuPont HPF material helped our team create a new DUO concept focused on increasing spin on mid- and short-iron shots and increased resilience for ball velocity and distance,” explained Frank Simonutti, Global Director of Innovation – Golf Balls.

Wilson Staff’s FG Tour Urethane (minimum advertised price $44.99), which at 70 compression is considered the softest Tour ball by the company, is targeted for more advanced Feel (F) players. The 4-piece construction is designed for optimal performance. The rubber-rich core promises feel and low driver spin; both mantle layers promote maximized velocity, and the cast urethane cover generates tour-quality spin and control around the greens.