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Bridgestone Golf announced it will unveil its new J715 460 Driver at the 2015 PGA Merchandise Show. It marks the company’s first J715driver in four years. “At Bridgestone we don’t release new products just to release new products. Our philosophy is to wait until we truly have something innovative and unique that will benefit golfers’ games,” said Josh Kinchen, Golf Clubs and Accessories Marketing Manager, Bridgestone Golf, Inc.  “We haven’t put out a new driver in several years because we don’t believe a new color offering or some other less impactful technology is really worth asking consumers to part with their hard-earned dollars for. We want consumers to know that when we introduce a new club, it will always offer real tangible performance benefits. The J715 is without question the best driver we’ve ever made and we know that golfers who try it will see the difference it makes.” 

The J715 relies on a combination of four key technologies to maximize distance and accuracy off the tee, Bridgestone said. The J715 has a Flex Action Speed Technology (F.A.S.T.) crown, which Bridgestone said is extremely thin near the clubface and progressively thickens towards the club head rear to enable the crown to slightly flex at impact creating higher launch and increased repulsion. It also has a patented face milling pattern that works to reduce ball slippage at impact, a problem that some drivers today encounter. Maintaining the ball’s position of impact leads to increased quality compression time that results in reduced spin (200-300 RPMs based on robot testing) for straighter and longer drives, Bridgestone said. The J715 also features movable weights on multiple axes in the heel and center of the clubhead, which allow users to customize the center of gravity for desired spin and trajectory. The new J715 driver is completely Face and Lie angle adjustable, offering face angle adjustments of up to 1° (closed and opened) and lie angle settings of standard, 1° upright and 2° upright. 

The J715 Driver is available in 8.5, 9.5, 10.5 and 12-degrees of loft and will be the first Bridgestone driver in the U.S. available in both left and right hand versions (Left hand available in 9.5 and 10.5 lofts only starting on April 1st).  The J715 driver comes standard with the Mitsubishi Fubuki ZT shaft and custom yellow Golf Pride Tour Velvet grip. The J715 Driver will be available at retail February 1, 2015 and will have a street price of $399 each.