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Home LOOK GOOD, FEEL GOOD, PLAY GOOD!

Each year when January rolls around a phenomenon occurs. We start the year out striving to be better through our New Years resolutions and goals that we set. Consider it the equivalent of reinventing ourselves. Weight loss commercials are quite popular but often succumb to pizza by the time the Super Bowl arrives at the end of January. Equipment companies often reinvent themselves each year through the products they introduce. FootJoy, the #1 Shoe in Golf, doesn’t have to reinvent itself. Yet, its latest product just might help more than a few recreational golfers reinvent their game.

The company has introduced HYPERFLEX, featuring a FlexGrid exoskeleton. According to FootJoy, the most striking feature of the new HYPERFLEX golf shoe is the upper. Most athletic shoes are constructed with soft, mesh upper materials that are ideal for running and activities that don't require a lot of lateral movement. However, for FJ’s research & development team, the key was to keep those comfort qualities in place but ahyperflexlso deliver the support, stability and waterproof characteristics required for golf. Through extensive testing, this was achieved utilizing an engineered material never before used in golf shoes, called FlexGrid.

Inspiration comes in many different forms and the very distinct FlexGrid upper was inspired by the Leonard P. Zakim Bunker Hill Bridge in Boston, Massachusetts, FJ said. When viewing this type of cable-stayed bridge at different angles, the cables create a grid offering tremendous strength and support, all while maintaining a sleek, lightweight and technical appearance – similar to FlexGrid.

The FlexGrid exoskeleton is strong enough to keep the foot from rolling laterally during the golf swing but also conforms to the foot and allows it to flex. The base layer that supports the exoskeleton consists of a tight-knit, lightweight, soft, flexible, waterproof mesh, which allows for maximum comfort, breathability, flexibility and airflow. The combined layers, FJ said, produce a golf shoe that wraps the foot in the comfort you expect from an athletic shoe with the additional support of a high-performance golf shoe.

“Our designers have carried out research in civil engineering and construction to create the distinguishing aesthetics of HYPERFLEX which are also fundamental to its performance,” explained Doug Robinson, FootJoy Vice President of Design and Development Worldwide. “Every area of this shoe has been carefully considered, incorporating exceptional craftsmanship and innovative componentry to create an incredibly flexible and lightweight, yet stable, platform from which to swing.”

“I’ve been a big fan of the HYPERFLEX ever since I put them on before the Ryder Cup,” said PGA Tour winner Hunter Mahan. “The comfort I get when I’m on the golf course all day combined with the stability as I swing the club is fantastic. I really enjoy wearing this shoe and also really like the progressive, edgy styling of it.”

FootJoy’s new HYPERFLEX will be available February 15, 2015 in four laced styles. It carries an MSRP of $190. In addition, three styles will be available April 15 2015 with the premium Boa Lacing for$210.