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New Era Cap has brought forth its most technologically advanced caps ever produced. The Contour Tech ($39.99) represents the pinnacle of its product design, according to the company. It is the only cap featuring CoolSkin technology: a high performance fabric that can absorb heat from key areas and dissipate it to the atmosphere, reducing the wearer’s skin temperature, the company said. The Contour Stretch ($36.99) and Contour Adjust ($31.99) feature New Era’s exclusive, lightweight and breathable Diamond Era fabric. This unique diamond pattern uses the CoolEra moisture-management system to wick sweat away and SolarEra to reflect the sun’s rays. 

“The technology in this headwear represents the equivalent of moving from a persimmon driver to one of today’s titanium drivers; there simply is no comparison,” stated EJ Flammer, New Era Senior Marketing Manager, Golf.  “The proprietary technology and bonded seams featured in these caps will allow golfers to be more comfortable and look better round after round.”

All three caps feature performance sweatbands with MicroEra, which acts as an anti-microbial agent to reduce odor, and CoolEra, which disperses sweat from your head to virtually eliminate sweat stains that destroy most golf hats. They also feature New Era’s exclusive Contour-Bonded technology, which fuses caps together without the use of traditional thread or taping, thus lessening the weight of the cap and providing a better fit, comfort and breathability.

“We’re thrilled to become involved with New Era,” said Doug Howe, a Partner with Century Golf Partners. “We believe our members and guests will be amazed with the New Era line of golf hats and visors that will soon be available in our Pro Shops.”

In addition to New Era’s proprietary technology, all of its caps feature Outlast, which the company says was developed for NASA to protect astronauts from temperature fluctuations. The fabric is capable of storing and releasing heat based on weather conditions.

In addition to the Contour Tech, Contour Stretch and Contour Adjust, New Era is offering the Tour 59FIFTY ($34.99) and a Visor ($23.99).  The caps are available online at