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In a effort to differentiate Parsons Xtreme Golf from the rest of the pack, the young company has added Anna Rawson as its spokesperson. It is her second time with company founder, Bib Parsons, Rawson, who first partnered with him in 2009 as a GoDaddy Girl. She will be featured in a series of ad campaigns created by BIG YAM, The Parsons Agency. The Australian model is also an avid golfer, having played on the Ladies European and LPGA Tours. She is a recent MBA graduate from Columbia Business School, but its unknown how that came into play for the sake of this latest endorsement deal.

“PXG is reinventing how people think about their golf equipment,” said Anna Rawson via a company press release. “The company isn’t asking anyone to change the way they play – they’re simply inviting golfers to improve their game by expecting more from their clubs. Not only do the clubs increase my distance and accuracy, they are strikingly beautiful. Just what I want in my bag. I couldn’t be more thrilled to help build what I believe will be an iconic brand.” Rawson will host a series of Internet videos offering golf tips and tricks. These ads and videos are slated to roll-out in late summer 2015.

“From tee to green, you’ve never played like this before,” said company founder and American entrepreneur Bob Parsons. “With just one swing you can feel and see that PXG clubs are unlike anything else – and you can bet that our marketing is going to make some noise and shake-up the industry too.”