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FootJoy has introduced a progressive new golf shoe for women, called emPOWER. These won’t be confused for your mother’s golf shoes, as the saying (kind of) goes! “When we speak with female players during our market research visits, the two most important shoe attributes they request are, almost unanimously, ‘comfort and style,’” said Mike Foley, Director or Footwear Marketing. “The emPOWER shoe was made to address those two attributes head on by combining aggressive, contemporary styling with innovative underfoot comfort features.”

In recent years golf has embraced the notion of athleticism and used color to help accent a younger looking curb appeal, especially in footwear. FootJoy has made a conscious effort with this with the introduction of emPOWER, somewhat akin to its HyperFlex model that was introduced earlier in the year for the men’s market. 

The DNA (another in the strong line up from FootJoy) of the #1 shoe in golf is comfort and emPOWER continues in this theme but includes a vibrant look that is certain to appeal to women of all ages. Its distinctive look begins with a BreathEasy sports mesh upper. The color-splashed upper delivers premium breathability, keeping the foot cool throughout the day, while maintaining a 2-year waterproof protection.

emPOWER  will be available at once will be five laced ($135.00) styles plus one model featuring the Boa Closure System ($155.00).