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Home HOW'S YOUR GAME?

Golf is a crazy game. It’s even crazier when it’s your business. The game can appear easy if you spend any time watching the best at their craft. However, appearances are often deceiving. Lee Trevino believes the golf swing is the equivalent of a door. “The game is very simple. It's a door. Open it and close it,” he explained. Some day’s players have been known to slam the door shut. Other days they close it quietly. The challenging part is truly knowing what you’re actually doing from one day to the next! Case in point, Tiger Woods’ swing has been analyzed to death. Its one thing to think you know and its completely another to actually have proof to support it.

clubhubFor example, back at the Quicken Loans event, Woods was telling anybody and everybody his swing and game were close. “I know how close it feels and I know that I just need a couple shots here and there and it turns the tide,” he said. “People don't really realize how close it has been between a person who is winning and a person missing the cut. It's not as big a gap as people might think.” Fast-forward to the Wyndham Championship and his play there started to make a few more believers in him again. Recently crowned world #1, Jordan Spieth managed the unthinkable by missing the cut in his first performance as the proclaimed best of the best. “Tough week. I'm definitely searching for answers,” Spieth responded. “It's not easy, I can tell you that. Even though it may look easy, it's not easy,” said Jason Day after winning the Barclays. “I'm a human, just like everyone else. Things pop into my head. Although it may have looked different, I didn't come out with the most confident feeling that I was going to win.”

Professionals such as Woods, Spieth, Day and Trevino have devoted their lives working on their swing and game in an effort of discovering along the way what works and what doesn’t for them individually. Woods, Spieth and Day are part of the generation that has benefited from technology advancements. Each have had access to some of the top equipment and people to help them uncover the secrets, which Ben Hogan once proclaimed were hidden in the dirt. Essentially we are left to anecdotal accounts of where someone’s game is at and the acid test is the score they shoot or where they finish in a golf tournament. For recreational players it’s even harder to determine when your game might be on the verge of improvement, especially if you don’t spend much time practicing or work with a teacher regularly!

However, something has come along that blends the technical aspect of golf in an effort to support or dispute (perhaps) the anecdotal arguments! For the first-time ever, golfers and instructors will have access to a personal and portable system – for use both on the practice range and on the course – that accurately analyzes the golf swing, while automatically tracking shots from tee to green. It also delivers the analytics directly to a smart phone app and the cloud in real-time. If you ever thought you hit it perfect and it didn’t turn out that way, now there is way to know for sure what might have gone wrong!

San Diego-based Kinetek Sports has introduced its ClubHub swing analysis and shot tracking system. It is a comprehensive golf performance system that allows instructors and coaches to better evaluate and interact with students, from anywhere at any time. The launch coincides with a unique program that allows golfers a limited opportunity to purchase the ClubHub system in advance — at a special VIP price — through a Kickstarter crowdfunding site.

ClubHub (clubhubgolf.com) is scheduled to be available in widespread distribution in the fall, but Kinetek Sports has allocated a limited supply of product for players clubhub2seeking to become early adopters of the patented new technology starting today. A full ClubHub set will come with 14 sensors, one for each club in the bag that are seamlessly and easily attached to the butt-end of the club and then quickly paired with the smart phone app.

“ClubHub is a breakthrough system that transcends the practice range and golf course, providing players with instant feedback on their game, and giving instructors real-time data to analyze performance,” said John Melican, President, Kinetek Sports.

An authentic performance product for today’s modern golfer, ClubHub is the first and only sensor system to capture real-time swing analysis and shot tracking data for every shot. Golfers simply make a swing and instantly see data on the app, including: club head speed, face angle, angle of attack, tempo and transition angle for every shot struck. Additionally, ClubHub’s shot tracking technology allows golfers to record rounds and scoring stats such as driving distances, fairways hit, greens in regulation and putting.

“Through ClubHub’s lightweight and unobtrusive sensors, golfers can track shot distances and locations during their round, see a 3D video of their swing, record scoring stats from a round and instantly share all swing info and round data with their instructor,” added Melican. “It’s truly a unique way to connect a golfer and a teacher and drive game improvement.”

By viewing the data, instructors can monitor on course swing characteristics and course management skills to help students develop a better all-around game. And, perhaps most important to the game of golf, ClubHub features a unique application that captures data while the golfer is playing a round of golf and then stores it for post-round analysis. This ensures that pace of play is never compromised.

“ClubHub allows golfers to see their game like never before, while enabling golf instructors to track their students’ performance from anywhere,” said Pat Steusloff, CEO, Kinetek Sports. “Now, a golfer can take what they’ve learned or practiced on the range, apply it on the course, and see the results first-hand.”

As an additional feature, ClubHub provides in-depth map views with GPS distances to any point on the hole of any golf course, adding an even greater on-course, game enhancement value to the product.

Golfers or golf enthusiasts interested in being the first to own ClubHub can participate in the Kickstarter campaign located at www.clubhubgolf.com, whereby they can obtain the product, which is in limited supply at the outset of the launch.  Golf instructors interested in obtaining more information on ClubHub can contact Ali Proehl This e-mail address is being protected from spambots. You need JavaScript enabled to view it .